All digital sellers know the importance of the sales email. It’s one of the best way to establish a relationship with your leads, allowing them to be updated on what’s going on with your business and field while also inviting them into interaction with your brand. But for any of this to have an effect your lead has to actually read it, and that’s… read more.
Email should be a top priority for your marketing and sales teams. It’s s great way to nurture relationships with your customers as well as generate new leads. But in order for your emails to do this, you need to make sure they’re being opened and read rather than sent straight to the trash. Here’s a few tips to help you optimise your email… read more.
As a digital seller it’s important to know your product inside and out. But you also have to know the difference between informing your lead about your product and actually selling it. It’s risky ground to simply think that your product can sell itself, regardless of its quality, so take some time to check out these helpful business tips below to develop your business… read more.
Social selling is one of the hottest buzzwords in marketing right now. In just a few years the concept has been taken by sales leaders and placed at the forefront of the increasingly dominant idea of digital selling. But what exactly is social selling? And how is it different from digital selling, if at all? Social selling has to be understood as a concept… read more.
Lack of website traffic is a common problem for businesses, especially smaller ones that don’t necessarily have the same marketing budget as others. Increasing this traffic is an important aspect of your digital selling strategy, and there are ways to do so without having to spend anything at all. 1. Create Great Content First and foremost, to get more people to visit your website,… read more.
Lead generation is one of the most important aspects of the sales process. You need leads to turn into customers, so without them you have nothing. There are many different strategies to generating leads, but the use of digital channels has become one of the easiest ways of doing so, and B2B marketers are starting to realise it’s potential. Lead generation is all about… read more.
In today’s fast-moving industry, it’s hard to see where the future of digital selling will lead. With social selling rising to become a trend leader in a matter of years, a collection of the most qualified minds made their predictions on the Salesforce Series Pass Webcast of how social selling will evolve as it becomes the standard and what approach businesses can follow… read more.
Content marketing is now the standard in today’s marketing practices. Sales leaders have pushed content as one of the most important aspects of today’s digital marketing, but it’s one thing for your business to produce content and quite another for your content to have the ability to produce sales. It’s important to factor in content marketing is the reality that millions of blog articles and… read more.
Inbound sales is all about the buyer. Outbound sales is (or was) mainly about the seller. We are living in the digital age, meaning the way sellers and marketers reach out to potential customers has evolved due to a change in the buyer’s behavior. This transformation in the buyer journey has sparked a change in marketing and sales from outbound to inbound, meaning the… read more.
The constant flow of tragedies in 2016 has come with the usual efforts of brands attempting to insert themselves into the discussion. It’s almost become expected of people to give some input on victims of terrible events and fallen icons of the past through their social media, and businesses focused on social selling are no strangers to taking part. However, there is a very… read more.