Don’t waste time: If a prospect isn’t interested in your product or service, then don’t waste your time trying to qualify them. If they clearly aren’t a good fit for your business, just focus on qualified prospects to add the most value when it comes to closing. Make sure your prospects align with your ideal customer profile: Who is most likely to buy your… read more.
While making mistakes is inevitable in all aspects of life, it doesn’t mean you can’t avoid making them, especially when it comes to digital selling. Digital selling and social selling should be thought of as a science. There are certain formulae that work in order to achieve success and it’s important to understand what they are. However, it’s just as important to understand what… read more.
It was once a common misconception that Twitter isn’t a great place for brands to sell, but overtime it’s been proven to be very successful in the realms of digital selling and lead generation. It’s said that B2B marketers with Twitter accounts produce twice the amount of leads than marketers without Twitter accounts. Not only that, but 67% of Twitter users are more likely… read more.
Sales Messaging is all about the potential customer asking the buyer: “why do I need your product or service and why do I need you to sell it to me?”. By answering these important questions, you’re on your way to creating a great sales message. But what about digital sales messaging? Digital selling is fast becoming the dominant way to sell, for both B2B… read more.
Do you want to sell your digital goods quickly but you don’t want to use unwieldy ecommerce software? The fastest way to achieve this is through the use of ecommerce platforms. But what is an ecommerce platform? Put simply, it is software technology that allows you to establish your own online store so you can sell your goods online and build and enhance your… read more.
Social selling might still sound like a scary concept, mostly because you’re not exactly sure where to start… or finish. This article will provide you with a step-by-step guide to make social selling that little bit easier. An infographic from Ben Martin walks readers through such a process that only requires a half hour per day. I’ve made some adjustments to this process which… read more.
The information age is upon us, and it isn’t slowing down. Modern times call for the use of customer intelligence if one wishes to be successful in reaching customers. As the market becomes more and more competitive, and potential buyers become decreasingly loyal, sales people are going to need additional tools to reach their targets effectively. Fortunately, there is something called social media that… read more.
There are a lot of easy mistakes sales reps can make when social selling. The temptation is to use the same strategy and techniques you would use when making a cold call or sending cold emails, but that’s the equivalent of shouting with loudspeaker in a business meeting. Irritating and completely ineffective for socializing. Reports show that 78% of salespeople using social media outsell… read more.
Social media has changed everything about selling. Social selling is now one of the most effective ways to promote a brand. According to the nearly 64% of people using social media to sell “they experienced a significant growth in their business sales”. This is in contrast to the near 42% of sales teams not using social selling as part of their customer interaction. Selling… read more.
Social selling and your “social selling index” is a hot topic at the moment. If you’re in sales, then you can’t avoid it. Given the proven benefits that social selling can bring about for business revenue, many companies are now implementing it into their sales strategy. So can your Social Selling Index help you do this more effectively? Research from LinkedIn reveals that 90%… read more.