All digital sellers know the importance of the sales email. It’s one of the best way to establish a relationship with your leads, allowing them to be updated on what’s going on with your business and field while also inviting them into interaction with your brand. But for any of this to have an effect your lead has to actually read it, and that’s… read more.
Inbound sales is all about the buyer. Outbound sales is (or was) mainly about the seller. We are living in the digital age, meaning the way sellers and marketers reach out to potential customers has evolved due to a change in the buyer’s behavior. This transformation in the buyer journey has sparked a change in marketing and sales from outbound to inbound, meaning the… read more.
Don’t waste time: If a prospect isn’t interested in your product or service, then don’t waste your time trying to qualify them. If they clearly aren’t a good fit for your business, just focus on qualified prospects to add the most value when it comes to closing. Make sure your prospects align with your ideal customer profile: Who is most likely to buy your… read more.
It’s estimated that when CRM is implemented, for every $1.00 spent, a business’ average return on investment (ROI) is $5.60. But what exactly is CRM and how can it help your business to drive sales? CRM stands for Customer Relationship Management and it involves the supervision and analysis of customer interactions with a business in order to improve the relationship between company and customer… read more.
The buyer journey is ever-changing due to the dominance of social media in the social selling and digital marketing spheres. 57%-74% of the buying journey is done online, and because there is such a vast amount of information accessible via the Internet, there has been an evident shift in power from the seller to the buyer. This change in the buyer journey involves consumers… read more.
72% of B2B buyers use social media to research their purchase decision. So it’s safe to say that being active on social media is imperative to achieving success in B2B social selling and e-commerce. But how can you actually achieve this success? Everything starts with your social media profiles as they are what potential customers initially see. If you don’t dedicate the time to… read more.
Sales teams need to catch leads which can be converted in the quickest time with the least amount of effort. Prospects which are highly profitable, and likely to convert what sales reps call high-quality leads. So how can you reduce the amount of calls and maximize the profit with your leads? How can you sieve through the open leads to find the best? With… read more.
Salespeople miss out on a huge opportunity when they do not utilize market intelligence. Marketing teams gather a lot of information and social data about the leads they generate, much of which is made available to the sales department to make their jobs a little easier. But it seems utterly pointless collecting this data if nobody actually, well, uses it. And then all that… read more.
Connectors Marketplace officially launches its “Automated Lead Generation Tool” and “Social Selling” solutions to help B2B sales and marketing professionals leverage social media to identify their target audience, scale up prospect engagement and fill the sales funnel. Delivered as a SaaS service, it allows sales, marketing and demand generation professionals to identify, connect and engage with prospects based on social network activity. “We can… read more.
The importance of social selling in lead generation and the sales process continues to rise. For those new to social selling maybe this explanation might help “Social Selling is a process whereby sales professionals engage and build relationships with decision makers through sharing of content and information”. This can be achieved by subtle input into conversations and publishing articles on the various social media… read more.