Social media is one of the most important tools in your marketing belt. It’s a great way to connect with your current customers as well as generate new ones through sharing content and information about your products and industry. 52% of online adults have at least two social media sites, and 90% of 18-29 year olds use social media. It’s difficult not to… read more.
Digital selling is fast becoming the best way to sell in today’s market. Customers don’t want to be bombarded with sales pitches anymore, they want a more personalised approach and this is exactly what digital selling does. It makes it easier for sales and marketing to identify and nurture leads through platforms like social media. Facebook and Twitter are definitely useful from a digital… read more.
Lack of website traffic is a common problem for businesses, especially smaller ones that don’t necessarily have the same marketing budget as others. Increasing this traffic is an important aspect of your digital selling strategy, and there are ways to do so without having to spend anything at all. 1. Create Great Content First and foremost, to get more people to visit your website,… read more.
For digital sellers, LinkedIn has become a valuable resource for gaining ad fostering sales leads. It provides a perfect opportunity to showcase your background and knowledge of your field and with its professional background allows for you to build relationships with colleagues who share your ambition. For those utilising LinkedIn correctly, it can be vastly rewarding and an easy way to build a base… read more.
So you’ve got your lead generation sorted and are swimming in possible prospects who have shown interest. But how do you decide which leads are worth following and which aren’t? Qualifying a prospect to see their customer potential can be tricky but if you do it right you can make sure you’re focusing your time on the leads that are more likely to convert… read more.
Lead generation is one of the most important aspects of the sales process. You need leads to turn into customers, so without them you have nothing. There are many different strategies to generating leads, but the use of digital channels has become one of the easiest ways of doing so, and B2B marketers are starting to realise it’s potential. Lead generation is all about… read more.
The constant flow of tragedies in 2016 has come with the usual efforts of brands attempting to insert themselves into the discussion. It’s almost become expected of people to give some input on victims of terrible events and fallen icons of the past through their social media, and businesses focused on social selling are no strangers to taking part. However, there is a very… read more.
Having strong online relationships is key to gaining and keeping customers. It’s about developing and nurturing trust between your business and your customer. A more personal approach is always going to garner more loyalty than merely pushing sales pitches. Here are some tips on how to build these kinds of online relationships to… read more.
Social Selling is becoming an undeniable force in the sales industry. The once wary views of social media as an empty medium of passive interaction has faded as more and more sales leaders understand the scope that a well done social selling campaign can reach. Social selling has presented sellers with an opportunity to understand their customer base on a personal level. It provides… read more.
While making mistakes is inevitable in all aspects of life, it doesn’t mean you can’t avoid making them, especially when it comes to digital selling. Digital selling and social selling should be thought of as a science. There are certain formulae that work in order to achieve success and it’s important to understand what they are. However, it’s just as important to understand what… read more.