Social media is one of the most important tools in your marketing belt. It’s a great way to connect with your current customers as well as generate new ones through sharing content and information about your products and industry. 52% of online adults have at least two social media sites, and 90% of 18-29 year olds use social media. It’s difficult not to… read more.
It was once a common misconception that Twitter isn’t a great place for brands to sell, but overtime it’s been proven to be very successful in the realms of digital selling and lead generation. It’s said that B2B marketers with Twitter accounts produce twice the amount of leads than marketers without Twitter accounts. Not only that, but 67% of Twitter users are more likely… read more.
There’s no time like the present, especially for B2B and B2C start-up companies. When it comes to lead generation, many start-ups struggle due to lack of resources and experience. However, with the advancement of digital selling due to the progression of internet technologies, lead generation has never been easier. Gone are the days of expensive television and radio ads; now it’s all about digital… read more.
Sales teams need to catch leads which can be converted in the quickest time with the least amount of effort. Prospects which are highly profitable, and likely to convert what sales reps call high-quality leads. So how can you reduce the amount of calls and maximize the profit with your leads? How can you sieve through the open leads to find the best? With… read more.
Connectors Marketplace officially launches its “Automated Lead Generation Tool” and “Social Selling” solutions to help B2B sales and marketing professionals leverage social media to identify their target audience, scale up prospect engagement and fill the sales funnel. Delivered as a SaaS service, it allows sales, marketing and demand generation professionals to identify, connect and engage with prospects based on social network activity. “We can… read more.
Does your content marketing strategy find it challenging to create and publish content that engages with your target customers? As digital becomes the dominant marketing channel, in order to increase brand exposure and have effective lead generation online then a strong content marketing strategy is required. Most social media plans are dependent on one factor, the creation and delivery of relevant, engaging content that… read more.
Sales and selling is changing rapidly; to improve the vital “lead nurturing” sales activity we have to learn the impact social media is having on business today. Lead nurturing is an often undervalued or even misunderstood sales activity in terms of time and effort. Social media has now become the go to channel in lead generation so it is critical that every sales person… read more.
Lead generation online using the social networks and social media can pay dividends to almost any business. However generating sales leads online requires marketing support with content, whitepapers, case studies and promotional offers not to mention sales tools. In terms of sales time or effort, generating leads can account for almost 50 percent of a sales force time and this part of the sales… read more.
The customer acquisition cost to a business will include such metrics as “cost per lead” “cost per click” or “cost per qualified customer engagement”. The cost of customer acquisition in terms of marketing spend and sales effort is often underestimated in business plans yet to is critical for any new business growth. Controlling the customer acquisition cost as part of the sales process directly… read more.
Social Selling is a set of techniques sales people develop to achieve remarkable results using Social Media. By using Social Media to find influencers and prospects we speed up customer acquisition, reduce the cost per lead and accelerate sales efficiency. Using Social Media for profiling, prospecting, networking and engaging we increase Social Selling opportunities and capture more business. Social Media lead generation helps sales… read more.