You’ve heard a lot about CRM systems and how useful they are, but you haven’t gotten around to implementing one for your own company. You already have enough to train your staff on and you don’t need any more. Well, you might be wrong. 75% of sales managers say that using a CRM system helps to increase their sales. As well as that,… read more.
What if I told you there was one thing you could do that would increase your productivity, efficiency, revenue and so much more? Would you be willing to try it? Well sales enablement is that very thing, and if you haven’t already got a sales enablement strategy in place then you’re already behind your best-in-class competitors. Sales enablement is still a fairly new… read more.
It’s a horrible feeling when a hot prospect suddenly goes cold. The emails stop and they no longer take your calls. It happens, but it’s important not to let it stop you from making the sale. There are many reasons a prospect might go cold. Some of these are things that you can’t prevent or do much about. Perhaps they got too busy…. read more.
To sell your product you need to know that your prospect needs it. If there is no need then your prospect has no reason to even listen to your sales pitch, never mind actually buy the product. So an important part of your sales strategy should be to find out your prospect’s pain points. A pain point is a customer’s need. It’s a… read more.
In recent years social selling has been the focus of most company’s sales and marketing strategies. Focusing on building relationships with potential customers through social media platforms was seen as the way to generate the most, and best quality, leads. But a new way of selling is coming to the forefront: digital selling. It incorporates social selling but adds to it. It’s not… read more.
Sales Development is not new, but with more technology available to make the process easier, it’s becoming a go-to for a lot of B2B companies. It’s an important system to develop as it helps to make your whole sales process, quicker, more efficient, and most importantly, more profitable. Sales development is focused at the beginning of the sales cycle (or the top of the… read more.
One of the most time consuming things your Sales and Marketing teams have to do is search through all of the leads that come their way and figure out which ones are most likely to buy, which need a bit more nurturing, and which are time wasters. But there is a way to make this whole process easier and it’s by implementing a Lead… read more.
I recently posted a blog about the importance of aligning your Sales and Marketing teams, but there is another aspect they should be cooperating on as well, and that’s account management. The sales process is moving towards account targeted sales and it’s time your team got on board. Account Based Sales are nothing new, people have been targeting specific accounts for years. But new… read more.
Inside Sales has become a hot topic in recent years. It’s no longer all about the Outside teams talking to customers face to face. Over 70% of customers don’t even want the face to face meetings, as they do such a large part of the sales process themselves before going anywhere near a Sales rep. So obviously, companies need to have a strong Inside… read more.
There can be a lot of friction between Sales and Marketing teams. Both see their roles as working towards something completely different. Marketing looks more at the long term goals, establishing a brand and nurturing leads. While Sales is looking for more immediate results. They want to make a sale today. But both teams are ultimately looking to achieve the same thing: to generate… read more.