You’ve heard a lot about CRM systems and how useful they are, but you haven’t gotten around to implementing one for your own company. You already have enough to train your staff on and you don’t need any more. Well, you might be wrong. 75% of sales managers say that using a CRM system helps to increase their sales. As well as that,… read more.
To sell your product you need to know that your prospect needs it. If there is no need then your prospect has no reason to even listen to your sales pitch, never mind actually buy the product. So an important part of your sales strategy should be to find out your prospect’s pain points. A pain point is a customer’s need. It’s a… read more.
Sales Development is not new, but with more technology available to make the process easier, it’s becoming a go-to for a lot of B2B companies. It’s an important system to develop as it helps to make your whole sales process, quicker, more efficient, and most importantly, more profitable. Sales development is focused at the beginning of the sales cycle (or the top of the… read more.
I recently posted a blog about the importance of aligning your Sales and Marketing teams, but there is another aspect they should be cooperating on as well, and that’s account management. The sales process is moving towards account targeted sales and it’s time your team got on board. Account Based Sales are nothing new, people have been targeting specific accounts for years. But new… read more.
Inbound sales is all about the buyer. Outbound sales is (or was) mainly about the seller. We are living in the digital age, meaning the way sellers and marketers reach out to potential customers has evolved due to a change in the buyer’s behavior. This transformation in the buyer journey has sparked a change in marketing and sales from outbound to inbound, meaning the… read more.
Don’t waste time: If a prospect isn’t interested in your product or service, then don’t waste your time trying to qualify them. If they clearly aren’t a good fit for your business, just focus on qualified prospects to add the most value when it comes to closing. Make sure your prospects align with your ideal customer profile: Who is most likely to buy your… read more.
A good sales message is important because it helps to promote conversation that focuses on the customer, their needs, and how your product or service can meet those needs. A lot of companies make the mistake of devoting all their time to coming up with taglines and descriptions of their product’s features and functions. While this is effective, it’s not always enough to… read more.
Companies that use effective pipeline management grow 15% faster than those with ineffective pipeline management. But what exactly is a sales pipeline? A sales pipeline essentially involves the individual stages within the sales process from qualifying a prospect into a lead to converting the lead into a sales opportunity, until the final closing stage. More often than not, these stages include: prospecting, first contact,… read more.
Sales Messaging is all about the potential customer asking the buyer: “why do I need your product or service and why do I need you to sell it to me?”. By answering these important questions, you’re on your way to creating a great sales message. But what about digital sales messaging? Digital selling is fast becoming the dominant way to sell, for both B2B… read more.
Engaging with customers is extremely important for customer retention and lead generation, particularly when it comes to digital selling. Establishing loyalty among prospects and leads enables you to convert them to customers. In order to do this, you need successful customer engagement. According to the CMO Council, 70% of customers’ buying experiences are based on how they feel they are being treated. This means… read more.