To sell your product you need to know that your prospect needs it. If there is no need then your prospect has no reason to even listen to your sales pitch, never mind actually buy the product. So an important part of your sales strategy should be to find out your prospect’s pain points. A pain point is a customer’s need. It’s a… read more.
Don’t waste time: If a prospect isn’t interested in your product or service, then don’t waste your time trying to qualify them. If they clearly aren’t a good fit for your business, just focus on qualified prospects to add the most value when it comes to closing. Make sure your prospects align with your ideal customer profile: Who is most likely to buy your… read more.
These are five important tips for prospect engagement that will improve attracting your target audience, forge trusting relationships with them and make it more likely that they will buy from you. All buyers look for outcomes and your prospects have important decisions to make before they buy. These decisions are dependent on the solutions you can offer for their business problems, how familiar and… read more.
Cold calling – two words that sales people usually dread. You know the scenario,sales are behind target and sales prospecting is always the answer. Your sales manager calls you and the rest of the sales team in for the weekly meeting which, funnily enough, always seems to be about how do we generate more leads. Sales manager: ‘Folks, we are behind target! We need… read more.
Connectors Marketplace officially launches its “Automated Lead Generation Tool” and “Social Selling” solutions to help B2B sales and marketing professionals leverage social media to identify their target audience, scale up prospect engagement and fill the sales funnel. Delivered as a SaaS service, it allows sales, marketing and demand generation professionals to identify, connect and engage with prospects based on social network activity. “We can… read more.
Even with the rapid growth in big data and social media – sales prospecting or social prospecting is still a critical component in the sales process. So what has changed when it comes to finding leads today? Well sales prospecting has become “social prospecting” where sales people research their prospects accessing data on the social media channels. Prospecting does not stop at connection requests… read more.