The way we sell is changing. Digital selling is taking over as the best way to communicate with, and sell to, your customers. Gone are the days of pitching your product over a cold call, it’s about developing and nurturing relationships with your customers now. Digital sales is more customer-centric than sales has ever been before. Now more than ever it’s important to… read more.
A good sales message is important because it helps to promote conversation that focuses on the customer, their needs, and how your product or service can meet those needs. A lot of companies make the mistake of devoting all their time to coming up with taglines and descriptions of their product’s features and functions. While this is effective, it’s not always enough to… read more.
Sales Messaging is all about the potential customer asking the buyer: “why do I need your product or service and why do I need you to sell it to me?”. By answering these important questions, you’re on your way to creating a great sales message. But what about digital sales messaging? Digital selling is fast becoming the dominant way to sell, for both B2B… read more.