As a digital seller you will find that most of the hours you spend will be devoted to nurturing and developing leads. By gaining their trust as a valuable resource for information, your hope is to build a base of leads that will turn to you and your business when it comes time to buy. But while that seems easy, it is never simple… read more.
In today’s crowded digital marketplace, sales leaders constantly seek any advantage in the race for leads. However, the in the process of buyer engagement you have to decide what exactly your leads are. They will be good or bad, hot or cold. Not all good leads are hot, but all bad leads are cold. Read ahead for an in-depth explanation of what defines… read more.
All good digital sellers know that securing a sales lead is never a smooth task. You will be faced with countless techniques as potential customers can become quite indecisive as you approach the finish line. By recognising a few of the most common techniques, you will be ready for the counter when they arise and make the most out of your digital selling potential…. read more.
Content marketing is now the standard in today’s marketing practices. Sales leaders have pushed content as one of the most important aspects of today’s digital marketing, but it’s one thing for your business to produce content and quite another for your content to have the ability to produce sales. It’s important to factor in content marketing is the reality that millions of blog articles and… read more.
Connectors Marketplace officially launches its “Automated Lead Generation Tool” and “Social Selling” solutions to help B2B sales and marketing professionals leverage social media to identify their target audience, scale up prospect engagement and fill the sales funnel. Delivered as a SaaS service, it allows sales, marketing and demand generation professionals to identify, connect and engage with prospects based on social network activity. “We can… read more.