Even with the rapid growth in big data and social media – sales prospecting or social prospecting is still a critical component in the sales process. So what has changed when it comes to finding leads today? Well sales prospecting has become “social prospecting” where sales people research their prospects accessing data on the social media channels. Prospecting does not stop at connection requests… read more.
Lead generation online using the social networks and social media can pay dividends to almost any business. However generating sales leads online requires marketing support with content, whitepapers, case studies and promotional offers not to mention sales tools. In terms of sales time or effort, generating leads can account for almost 50 percent of a sales force time and this part of the sales… read more.
The customer acquisition cost to a business will include such metrics as “cost per lead” “cost per click” or “cost per qualified customer engagement”. The cost of customer acquisition in terms of marketing spend and sales effort is often underestimated in business plans yet to is critical for any new business growth. Controlling the customer acquisition cost as part of the sales process directly… read more.
How to use Social media sales tools to fill the sales pipeline There is no doubt that Social Media is a potentially lucrative sales tool for businesses to generate leads. Having said that, Social Media is also an ever changing, confusing and sometimes downright disorientating channel for business. The main issues for sales and marketing people who use social media for lead generation is… read more.
Social Media lead generation is a powerful customer acquisition tool when used effectively. Using Social Media to generate sales leads can reduce marketing spend & cost per lead, increase ROI and maximize selling time. Targeting potential buyers and prospects across Social Media platforms is fast becoming a core lead generation activity but companies frequently waste resources on the wrong social prospects. Companies use Social… read more.
Social Media selling is a vital tool for identifying and nurturing social prospects. Despite that, many sales people and organizations lack efficiency in using Social Media lead generation to generate Social Selling opportunities. One of the key issues is that often we don’t understand the role of Social Media selling tools. When we do, we make it easier to learn the required Social Selling… read more.
Social Media selling is when sales and marketing teams engage directly with selected prospects or leads across social networks. Companies are increasingly using social media lead generation techniques to quickly and easily develop profitable relationships with buyers. For social selling to work effectively, sales & marketing people must change their behaviour. To hit those all important sales targets, sales lead generation activities need to… read more.