We all know what marketing is, how it works, and what its advantages are, but what is sales enablement and how can it be aligned with marketing? While the term itself is rather vague and can be difficult to define, in simple terms it refers to the systems, tools, and strategies that are established to improve the overall execution of sales tasks. We all… read more.
The information age is upon us, and it isn’t slowing down. Modern times call for the use of customer intelligence if one wishes to be successful in reaching customers. As the market becomes more and more competitive, and potential buyers become decreasingly loyal, sales people are going to need additional tools to reach their targets effectively. Fortunately, there is something called social media that… read more.
Salespeople miss out on a huge opportunity when they do not utilize market intelligence. Marketing teams gather a lot of information and social data about the leads they generate, much of which is made available to the sales department to make their jobs a little easier. But it seems utterly pointless collecting this data if nobody actually, well, uses it. And then all that… read more.
Sales intelligence software helps sales professionals to close more deals, faster. In todays multi-channel digital world a sales person’s job is far from simple. They are often lost in a sea of social media data, Google search results, and online directories, trying desperately to find the names and email addresses of appropriate prospects. Then they are left wondering where to begin when it’s time… read more.
One of the latest buzzwords in sales is “sales intelligence”, so what exactly is it?. Well Peter Coffee (VP and Head of Platform research of Salesforce) describes sales intelligence using this metaphor: “Without sales intelligence, you’re driving with dirty windows. With it? GPS with real-time traffic/weather feed”. This statement refers to if your sales team is consistently making cold calls with low returns, having… read more.