4 Foolproof Ways to Optimise Your Email Strategy

Email should be a top priority for your marketing and sales teams. It’s s great way to nurture relationships with your customers as well as generate new leads. But in order for your emails to do this, you need to make sure they’re being opened and read rather than sent straight to the trash. Here’s a few tips to help you optimise your email… read more.

Building An Effective Sales Development Team

Sales Development is not new, but with more technology available to make the process easier, it’s becoming a go-to for a lot of B2B companies. It’s an important system to develop as it helps to make your whole sales process, quicker, more efficient, and most importantly, more profitable. Sales development is focused at the beginning of the sales cycle (or the top of the… read more.

Smarketing: Aligning Sales and Marketing to Increase Revenue

There can be a lot of friction between Sales and Marketing teams. Both see their roles as working towards something completely different. Marketing looks more at the long term goals, establishing a brand and nurturing leads. While Sales is looking for more immediate results. They want to make a sale today. But both teams are ultimately looking to achieve the same thing: to generate… read more.

Alignment for Marketing and Sales Enablement: What You Need to Know

We all know what marketing is, how it works, and what its advantages are, but what is sales enablement and how can it be aligned with marketing? While the term itself is rather vague and can be difficult to define, in simple terms it refers to the systems, tools, and strategies that are established to improve the overall execution of sales tasks. We all… read more.

6 Important Sales Enablement Criteria

It might be time to revise your sales enablement framework and practices since, as Bob Dylan sang, “Times, they are a changin” and the sales team is changing with it. Here’s how leading analyst firm SiriusDecisions defines the term: “Sales enablement’s goal is to ensure that every seller has the required knowledge, skills, processes and behaviors to optimize every interaction with buyers.” In other… read more.

Using Social Media for Lead Generation

Lead generation is crucial for creating relationships with potential buyers and is often considered the most difficult stage of the sales process. It’s important to establish a basis of knowledge so that both you and your lead are on the same page. We should then have something to offer a potential buyer based on their needs. By Lauren Bongiani.   In an age where Social… read more.