It’s no secret that social media and social selling are dominating ecommerce. 79% of sales people who use social media outsell their peers. But what if your prospects don’t have social media accounts? How can you sell without having access to their social media platforms? Believe it or not, digital selling and ecommerce are still possible without being on social media. While it is… read more.
The buyer journey is ever-changing due to the dominance of social media in the social selling and digital marketing spheres. 57%-74% of the buying journey is done online, and because there is such a vast amount of information accessible via the Internet, there has been an evident shift in power from the seller to the buyer. This change in the buyer journey involves consumers… read more.
Prospecting is an important part of outbound marketing for social selling, so it is important that the best people are carrying it out. While many businesses and B2B inside sales teams choose to group sales and prospecting into one role (i.e. the general salesperson), it is actually more beneficial for both your customer and your business to break up prospecting and sales into separate… read more.
If you’re not sure who you are selling to, then why are you selling to them? In order to really engage potential buyers for meaningful sales conversations, your sales team must first clearly establish a buyer persona. You might have an idea of the overall market to which you’re targeting, but there’s an important saying from Business Network International that really applies in this… read more.
The way in which B2B buyers research and buy today demands changes to the sales process. Strategies must adapt to the current ‘online generation’. Sales people can no longer focus on just their actions. Today, the sales process needs to be a collaboration. It’s about finding leads that are the right fit for your service early in the process, then helping your prospect gain… read more.
If you are feeling the pressure to generate a greater volume of relevant sales leads and achieve more valuable, in-depth knowledge about your prospects with less time and money, don’t worry because so are most sales leaders and marketers. Luckily, new technology has been developed to combat this issue – automated lead generation software. This tool has the capacity to produce a greater number… read more.