It’s a horrible feeling when a hot prospect suddenly goes cold. The emails stop and they no longer take your calls. It happens, but it’s important not to let it stop you from making the sale. There are many reasons a prospect might go cold. Some of these are things that you can’t prevent or do much about. Perhaps they got too busy…. read more.
Prospecting is an important part of outbound marketing for social selling, so it is important that the best people are carrying it out. While many businesses and B2B inside sales teams choose to group sales and prospecting into one role (i.e. the general salesperson), it is actually more beneficial for both your customer and your business to break up prospecting and sales into separate… read more.