Digital selling is fast becoming the best way to sell in today’s market. Customers don’t want to be bombarded with sales pitches anymore, they want a more personalised approach and this is exactly what digital selling does. It makes it easier for sales and marketing to identify and nurture leads through platforms like social media. Facebook and Twitter are definitely useful from a digital… read more.
Lead generation is one of the most important aspects of the sales process. You need leads to turn into customers, so without them you have nothing. There are many different strategies to generating leads, but the use of digital channels has become one of the easiest ways of doing so, and B2B marketers are starting to realise it’s potential. Lead generation is all about… read more.
Let me give you a simple guide to online lead generation since, with more competition and tighter budgets, the marketplace right now demands that sales and marketing teams take advantage of as many lead generation avenues as possible and make the most out of every lead that comes their way. So it’s important to run through some of the most simple and effective methods… read more.
Using social selling tools are not only a fantastic way to build a sales pipeline but they also play a big part in managing the pipeline with insights and social updates to help improve win rates. Every sales organization needs a constant stream of new opportunities along with having social insights into existing opportunities in the pipeline. In the past CRM tools have done… read more.
Today social selling and using the power of social media is how sales people do their networking, information sharing and in many cases the initial customer interaction. For sales teams putting the social into selling is paying rich dividends. The internet and growth of social media channels are providing sales people with a multitude of new ways in lead generation, to identifying prospects and… read more.
Lead generation online using the social networks and social media can pay dividends to almost any business. However generating sales leads online requires marketing support with content, whitepapers, case studies and promotional offers not to mention sales tools. In terms of sales time or effort, generating leads can account for almost 50 percent of a sales force time and this part of the sales… read more.