Sales Enablement: How and Why You Should be Using It

  What if I told you there was one thing you could do that would increase your productivity, efficiency, revenue and so much more? Would you be willing to try it? Well sales enablement is that very thing, and if you haven’t already got a sales enablement strategy in place then you’re already behind your best-in-class competitors. Sales enablement is still a fairly new… read more.

Get Your Landing Pages To Convert

  So you’ve got a good marketing strategy going and your website is getting a lot of traffic, but you’re not managing to convert any of that traffic into leads. Your problem might be that you’re not utilising your landing pages properly. A landing page is a crucial element of your lead generation and much more likely to lead to conversions than other pages… read more.

4 Foolproof Ways to Optimise Your Email Strategy

Email should be a top priority for your marketing and sales teams. It’s s great way to nurture relationships with your customers as well as generate new leads. But in order for your emails to do this, you need to make sure they’re being opened and read rather than sent straight to the trash. Here’s a few tips to help you optimise your email… read more.

Dynamic Content: Personalise Your Marketing Strategy

  You’ve heard about how important having engaging content is to your marketing strategy, but it’s no good if it’s not useful to the people who see it. You want your content to be relevant to the person reading it, but how do you make sure you’re getting it to that person? Through dynamic content. Dynamic content is content that changes based on who… read more.

3 Reasons Why Digital Analytics Will Boost Your Lead Generation

  In recent years social selling has been the focus of most company’s sales and marketing strategies. Focusing on building relationships with potential customers through social media platforms was seen as the way to generate the most, and best quality, leads. But a new way of selling is coming to the forefront: digital selling. It incorporates social selling but adds to it. It’s not… read more.

Building An Effective Sales Development Team

Sales Development is not new, but with more technology available to make the process easier, it’s becoming a go-to for a lot of B2B companies. It’s an important system to develop as it helps to make your whole sales process, quicker, more efficient, and most importantly, more profitable. Sales development is focused at the beginning of the sales cycle (or the top of the… read more.

7 Steps to Implementing an Effective Lead Scoring System

One of the most time consuming things your Sales and Marketing teams have to do is search through all of the leads that come their way and figure out which ones are most likely to buy, which need a bit more nurturing, and which are time wasters. But there is a way to make this whole process easier and it’s by implementing a Lead… read more.

Smarketing: Aligning Sales and Marketing to Increase Revenue

There can be a lot of friction between Sales and Marketing teams. Both see their roles as working towards something completely different. Marketing looks more at the long term goals, establishing a brand and nurturing leads. While Sales is looking for more immediate results. They want to make a sale today. But both teams are ultimately looking to achieve the same thing: to generate… read more.

Real Time Marketing: How Should Brands Address It?

The constant flow of tragedies in 2016 has come with the usual efforts of brands attempting to insert themselves into the discussion. It’s almost become expected of people to give some input on victims of terrible events and fallen icons of the past through their social media, and businesses focused on social selling are no strangers to taking part. However, there is a very… read more.