Email should be a top priority for your marketing and sales teams. It’s s great way to nurture relationships with your customers as well as generate new leads. But in order for your emails to do this, you need to make sure they’re being opened and read rather than sent straight to the trash. Here’s a few tips to help you optimise your email… read more.
You’ve heard about how important having engaging content is to your marketing strategy, but it’s no good if it’s not useful to the people who see it. You want your content to be relevant to the person reading it, but how do you make sure you’re getting it to that person? Through dynamic content. Dynamic content is content that changes based on who… read more.
The customer acquisition cost to a business will include such metrics as “cost per lead” “cost per click” or “cost per qualified customer engagement”. The cost of customer acquisition in terms of marketing spend and sales effort is often underestimated in business plans yet to is critical for any new business growth. Controlling the customer acquisition cost as part of the sales process directly… read more.