3 Steps to Optimise LinkedIn for Digital Selling

Digital selling is fast becoming the best way to sell in today’s market. Customers don’t want to be bombarded with sales pitches anymore, they want a more personalised approach and this is exactly what digital selling does. It makes it easier for sales and marketing to identify and nurture leads through platforms like social media. Facebook and Twitter are definitely useful from a digital… read more.

The Mistakes Digital Sellers Make On LinkedIn

For digital sellers, LinkedIn has become a valuable resource for gaining ad fostering sales leads. It provides a perfect opportunity to showcase your background and knowledge of your field and with its professional background allows for you to build relationships with colleagues who share your ambition. For those utilising LinkedIn correctly, it can be vastly rewarding and an easy way to build a base… read more.

4 Steps to Turning Your Leads into Qualified Prospects

So you’ve got your lead generation sorted and are swimming in possible prospects who have shown interest. But how do you decide which leads are worth following and which aren’t? Qualifying a prospect to see their customer potential can be tricky but if you do it right you can make sure you’re focusing your time on the leads that are more likely to convert… read more.

4 Tips to Increase B2B Lead Generation Through Digital Marketing

Lead generation is one of the most important aspects of the sales process. You need leads to turn into customers, so without them you have nothing. There are many different strategies to generating leads, but the use of digital channels has become one of the easiest ways of doing so, and B2B marketers are starting to realise it’s potential. Lead generation is all about… read more.

Social Selling Made Easy With This Step-By-Step Guide

Social selling might still sound like a scary concept, mostly because you’re not exactly sure where to start… or finish. This article will provide you with a step-by-step guide to make social selling that little bit easier. An infographic from Ben Martin walks readers through such a process that only requires a half hour per day. I’ve made some adjustments to this process which… read more.

What is a Social Selling Index?

Social selling and your “social selling index” is a hot topic at the moment. If you’re in sales, then you can’t avoid it. Given the proven benefits that social selling can bring about for business revenue, many companies are now implementing it into their sales strategy. So can your Social Selling Index help you do this more effectively? Research from LinkedIn reveals that 90%… read more.

Sales Prospecting Using LinkedIn

When it comes to sales prospecting, the use of the social selling channel to acquire customers is now a major activity. Sales people are using LinkedIn, Twitter and other social networks for lead generation activity and to engage buyers. When it comes to sales prospecting, the new buzzword is “Smarketing” meaning sales and marketing departments working together to ensure they maximize sales funnel growth,… read more.