It’s a horrible feeling when a hot prospect suddenly goes cold. The emails stop and they no longer take your calls. It happens, but it’s important not to let it stop you from making the sale. There are many reasons a prospect might go cold. Some of these are things that you can’t prevent or do much about. Perhaps they got too busy…. read more.
Email should be a top priority for your marketing and sales teams. It’s s great way to nurture relationships with your customers as well as generate new leads. But in order for your emails to do this, you need to make sure they’re being opened and read rather than sent straight to the trash. Here’s a few tips to help you optimise your email… read more.
Nowadays it’s becoming more and more common for a customer to have most of the buying process done before they’re in contact with a sales rep. They don’t want to be inundated with sales pitches, and would rather do research themselves online before they decide to buy. It’s more difficult than ever for Marketers and Sales reps to engage with buyers with information… read more.
I recently posted a blog about the importance of aligning your Sales and Marketing teams, but there is another aspect they should be cooperating on as well, and that’s account management. The sales process is moving towards account targeted sales and it’s time your team got on board. Account Based Sales are nothing new, people have been targeting specific accounts for years. But new… read more.
It was once a common misconception that Twitter isn’t a great place for brands to sell, but overtime it’s been proven to be very successful in the realms of digital selling and lead generation. It’s said that B2B marketers with Twitter accounts produce twice the amount of leads than marketers without Twitter accounts. Not only that, but 67% of Twitter users are more likely… read more.
Engaging with customers is extremely important for customer retention and lead generation, particularly when it comes to digital selling. Establishing loyalty among prospects and leads enables you to convert them to customers. In order to do this, you need successful customer engagement. According to the CMO Council, 70% of customers’ buying experiences are based on how they feel they are being treated. This means… read more.
There’s no time like the present, especially for B2B and B2C start-up companies. When it comes to lead generation, many start-ups struggle due to lack of resources and experience. However, with the advancement of digital selling due to the progression of internet technologies, lead generation has never been easier. Gone are the days of expensive television and radio ads; now it’s all about digital… read more.
It’s estimated that when CRM is implemented, for every $1.00 spent, a business’ average return on investment (ROI) is $5.60. But what exactly is CRM and how can it help your business to drive sales? CRM stands for Customer Relationship Management and it involves the supervision and analysis of customer interactions with a business in order to improve the relationship between company and customer… read more.
Connectors Marketplace offers sales teams a Digital Selling tool to make lead generation and lead nurturing easier and more effective. And since Social Media Today reported that 79% of marketing leads never convert into sales due to a lack of lead nurturing, it might be worthwhile to consider tools or software that facilitate sales people to maximize their lead nurturing efforts. Here’s how it… read more.
Did you know that 79% of marketing qualified leads (MQL’s) never convert into sales due to a lack of lead nurturing? Given this fact, it may be time to revise your lead nurturing strategy to optimize your selling success, especially since companies that excel at lead nurturing were found to generate 50% more sales (source: Social Media Today). Relying on just email campaigns to… read more.