There’s no time like the present, especially for B2B and B2C start-up companies. When it comes to lead generation, many start-ups struggle due to lack of resources and experience. However, with the advancement of digital selling due to the progression of internet technologies, lead generation has never been easier. Gone are the days of expensive television and radio ads; now it’s all about digital… read more.
The buyer journey is ever-changing due to the dominance of social media in the social selling and digital marketing spheres. 57%-74% of the buying journey is done online, and because there is such a vast amount of information accessible via the Internet, there has been an evident shift in power from the seller to the buyer. This change in the buyer journey involves consumers… read more.
Even with the rapid growth in big data and social media – sales prospecting or social prospecting is still a critical component in the sales process. So what has changed when it comes to finding leads today? Well sales prospecting has become “social prospecting” where sales people research their prospects accessing data on the social media channels. Prospecting does not stop at connection requests… read more.
Sales success tactics is all about how to acquire more customers and grow the revenue or profit each customer brings into the business. One of the biggest challenges facing sales management is how do they increase the sales selling time. Sales people need to be active in productive sales actions like lead generation, lead nurturing, social selling and closing deals and not dragged into… read more.
Lead generation online using the social networks and social media can pay dividends to almost any business. However generating sales leads online requires marketing support with content, whitepapers, case studies and promotional offers not to mention sales tools. In terms of sales time or effort, generating leads can account for almost 50 percent of a sales force time and this part of the sales… read more.
The customer acquisition cost to a business will include such metrics as “cost per lead” “cost per click” or “cost per qualified customer engagement”. The cost of customer acquisition in terms of marketing spend and sales effort is often underestimated in business plans yet to is critical for any new business growth. Controlling the customer acquisition cost as part of the sales process directly… read more.