Blogging is all the rage right now and if your business hasn’t joined in yet, then it’s time to start. A blog is a great way to up your content marketing strategy, get your content to your customers and to gain new leads. But a lot of beginner bloggers make the same mistakes that mean their posts aren’t working as well they should…. read more.
So you’ve got a good marketing strategy going and your website is getting a lot of traffic, but you’re not managing to convert any of that traffic into leads. Your problem might be that you’re not utilising your landing pages properly. A landing page is a crucial element of your lead generation and much more likely to lead to conversions than other pages… read more.
In recent years social selling has been the focus of most company’s sales and marketing strategies. Focusing on building relationships with potential customers through social media platforms was seen as the way to generate the most, and best quality, leads. But a new way of selling is coming to the forefront: digital selling. It incorporates social selling but adds to it. It’s not… read more.
The increased focus on ‘Lead Generation’ has resulted in companies plugging tools and software which claim to automate the Lead Gen process. Firstly, we should begin by explaining some misconceptions surrounding Lead Generation software, as the term has been hijacked somewhat. Marketing Automation and CRM Platforms are NOT Lead Generation Tools. These are in fact activities used to manage or nurture the leads –… read more.