Digital selling is fast becoming the best way to sell in today’s market. Customers don’t want to be bombarded with sales pitches anymore, they want a more personalised approach and this is exactly what digital selling does. It makes it easier for sales and marketing to identify and nurture leads through platforms like social media. Facebook and Twitter are definitely useful from a digital… read more.
Connectors Marketplace has been nominated for the Data Science Awards. “The awards aim to recognize and honor innovation and innovators in the expanding area of Data Science. The Dat Sci Awards 2016 are set to ignite the Data Science Community, by bringing industry peers together for a memorable event that will pave the way for breaking the mould of a traditional awards ceremony! It… read more.
Connectors Marketplace offers sales teams a Digital Selling tool to make lead generation and lead nurturing easier and more effective. And since Social Media Today reported that 79% of marketing leads never convert into sales due to a lack of lead nurturing, it might be worthwhile to consider tools or software that facilitate sales people to maximize their lead nurturing efforts. Here’s how it… read more.
A boost in customer retention by just 5% can lead to an increase in profits by 25% to 95%, according to the Harvard Business School. Yet many B2B companies focus too much of their efforts in acquiring new customers. One thing many B2B companies certainly share is fierce competition, so it’s a lot more cost effective to maintain existing relationships with customers. That is… read more.