Not Using CRM? Here’s 4 Reasons Why That’s Bad For Business

  You’ve heard a lot about CRM systems and how useful they are, but you haven’t gotten around to implementing one for your own company. You already have enough to train your staff on and you don’t need any more. Well, you might be wrong. 75% of sales managers say that using a CRM system helps to increase their sales. As well as that,… read more.

How To Build a Sales Messaging Framework that Promotes Customer Conversation

                                                           A good sales message is important because it helps to promote conversation that focuses on the customer, their needs, and how your product or service can meet those needs. A lot of companies make the mistake of devoting all their time to coming up with taglines and descriptions of their product’s features and functions. While this is effective, it’s not always enough to… read more.

6 Top Tips to Boost Customer Retention

A boost in customer retention by just 5% can lead to an increase in profits by 25% to 95%, according to the Harvard Business School. Yet many B2B companies focus too much of their efforts in acquiring new customers. One thing many B2B companies certainly share is fierce competition, so it’s a lot more cost effective to maintain existing relationships with customers. That is… read more.