Not Using CRM? Here’s 4 Reasons Why That’s Bad For Business

  You’ve heard a lot about CRM systems and how useful they are, but you haven’t gotten around to implementing one for your own company. You already have enough to train your staff on and you don’t need any more. Well, you might be wrong. 75% of sales managers say that using a CRM system helps to increase their sales. As well as that,… read more.

The Importance of Customer Engagement for Digital Selling

Engaging with customers is extremely important for customer retention and lead generation, particularly when it comes to digital selling. Establishing loyalty among prospects and leads enables you to convert them to customers. In order to do this, you need successful customer engagement. According to the CMO Council, 70% of customers’ buying experiences are based on how they feel they are being treated. This means… read more.