Stop Making These 6 Mistakes in Your Business Blog

  Blogging is all the rage right now and if your business hasn’t joined in yet, then it’s time to start. A blog is a great way to up your content marketing strategy, get your content to your customers and to gain new leads. But a lot of beginner bloggers make the same mistakes that mean their posts aren’t working as well they should…. read more.

Dynamic Content: Personalise Your Marketing Strategy

  You’ve heard about how important having engaging content is to your marketing strategy, but it’s no good if it’s not useful to the people who see it. You want your content to be relevant to the person reading it, but how do you make sure you’re getting it to that person? Through dynamic content. Dynamic content is content that changes based on who… read more.

Stage-Based Marketing: Engaging With Your Buyers on Their Terms

  Nowadays it’s becoming more and more common for a customer to have most of the buying process done before they’re in contact with a sales rep. They don’t want to be inundated with sales pitches, and would rather do research themselves online before they decide to buy. It’s more difficult than ever for Marketers and Sales reps to engage with buyers with information… read more.

How can you convert your content into sales leads?

Content marketing is now the standard in today’s marketing practices. Sales leaders have pushed content as one of the most important aspects of today’s digital marketing, but it’s one thing for your business to produce content and quite another for your content to have the ability to produce sales. It’s important to factor in content marketing is the reality that millions of blog articles and… read more.

Alignment for Marketing and Sales Enablement: What You Need to Know

We all know what marketing is, how it works, and what its advantages are, but what is sales enablement and how can it be aligned with marketing? While the term itself is rather vague and can be difficult to define, in simple terms it refers to the systems, tools, and strategies that are established to improve the overall execution of sales tasks. We all… read more.

Five Advantages of Digital Advertising

It drives sales It’s no secret that the internet is dominating sales and marketing, so it makes sense that online advertising should be the way forward for businesses. Digital advertising includes display ads (including banner ads), mobile ads, and video ads, all of which help increase the ROI of a business. The number one plus when it comes to advertising online is its success in… read more.

How to Create a Marketing Strategy for B2B Digital Selling

Digital selling is fast evolving due to the expansion of the internet and online marketing is now an integral component of sales. Even though 95% of B2B marketers have social media accounts, only half are regularly active. This means that 50% of B2B marketers with social media accounts have no online presence, resulting in losses of great prospecting and social selling opportunities. But how… read more.

How to Digital Sell When Prospects Don’t Have Social Media Accounts

It’s no secret that social media and social selling are dominating ecommerce. 79% of sales people who use social media outsell their peers. But what if your prospects don’t have social media accounts? How can you sell without having access to their social media platforms? Believe it or not, digital selling and ecommerce are still possible without being on social media. While it is… read more.

The Buyer Journey: How to Adapt to Change

The buyer journey is ever-changing due to the dominance of social media in the social selling and digital marketing spheres. 57%-74% of the buying journey is done online, and because there is such a vast amount of information accessible via the Internet, there has been an evident shift in power from the seller to the buyer. This change in the buyer journey involves consumers… read more.

Content Marketing Tips for Social Media

Are you looking to maximize your content marketing results? Using social media is a must in today’s digital era. You will rarely find a business that can afford to ignore it completely. Whether you’re a developer, designer, site owner or all three, engaging your audience through social media is an important part of any digital marketing strategy. Why Social Media is Important Social media… read more.