4 Tips to Increase B2B Lead Generation Through Digital Marketing

Lead generation is one of the most important aspects of the sales process. You need leads to turn into customers, so without them you have nothing. There are many different strategies to generating leads, but the use of digital channels has become one of the easiest ways of doing so, and B2B marketers are starting to realise it’s potential. Lead generation is all about… read more.

16 Ways to Acquire More Qualified Prospects

Don’t waste time: If a prospect isn’t interested in your product or service, then don’t waste your time trying to qualify them. If they clearly aren’t a good fit for your business, just focus on qualified prospects to add the most value when it comes to closing. Make sure your prospects align with your ideal customer profile: Who is most likely to buy your… read more.

Tips for Digital Sales Messaging

Sales Messaging is all about the potential customer asking the buyer: “why do I need your product or service and why do I need you to sell it to me?”. By answering these important questions, you’re on your way to creating a great sales message. But what about digital sales messaging? Digital selling is fast becoming the dominant way to sell, for both B2B… read more.

Alignment for Marketing and Sales Enablement: What You Need to Know

We all know what marketing is, how it works, and what its advantages are, but what is sales enablement and how can it be aligned with marketing? While the term itself is rather vague and can be difficult to define, in simple terms it refers to the systems, tools, and strategies that are established to improve the overall execution of sales tasks. We all… read more.

Lead Generation Tips for Start-Ups

There’s no time like the present, especially for B2B and B2C start-up companies. When it comes to lead generation, many start-ups struggle due to lack of resources and experience. However, with the advancement of digital selling due to the progression of internet technologies, lead generation has never been easier. Gone are the days of expensive television and radio ads; now it’s all about digital… read more.

How CRM Can Help Your Business Drive Sales

It’s estimated that when CRM is implemented, for every $1.00 spent, a business’ average return on investment (ROI) is $5.60. But what exactly is CRM and how can it help your business to drive sales? CRM stands for Customer Relationship Management and it involves the supervision and analysis of customer interactions with a business in order to improve the relationship between company and customer… read more.

How to Create a Marketing Strategy for B2B Digital Selling

Digital selling is fast evolving due to the expansion of the internet and online marketing is now an integral component of sales. Even though 95% of B2B marketers have social media accounts, only half are regularly active. This means that 50% of B2B marketers with social media accounts have no online presence, resulting in losses of great prospecting and social selling opportunities. But how… read more.

How to Optimize Your Social Media Profiles for Social Selling Success

72% of B2B buyers use social media to research their purchase decision. So it’s safe to say that being active on social media is imperative to achieving success in B2B social selling and e-commerce. But how can you actually achieve this success? Everything starts with your social media profiles as they are what potential customers initially see. If you don’t dedicate the time to… read more.

How to Find the High Quality Leads

Sales teams need to catch leads which can be converted in the quickest time with the least amount of effort. Prospects which are highly profitable, and likely to convert what sales reps call high-quality leads. So how can you reduce the amount of calls and maximize the profit with your leads? How can you sieve through the open leads to find the best? With… read more.

A Simple Guide To Online Lead Generation

Let me give you a simple guide to online lead generation since, with more competition and tighter budgets, the marketplace right now demands that sales and marketing teams take advantage of as many lead generation avenues as possible and make the most out of every lead that comes their way. So it’s important to run through some of the most simple and effective methods… read more.