7 Steps to Implementing an Effective Lead Scoring System

One of the most time consuming things your Sales and Marketing teams have to do is search through all of the leads that come their way and figure out which ones are most likely to buy, which need a bit more nurturing, and which are time wasters. But there is a way to make this whole process easier and it’s by implementing a Lead… read more.

Lead Generation Tips for Start-Ups

There’s no time like the present, especially for B2B and B2C start-up companies. When it comes to lead generation, many start-ups struggle due to lack of resources and experience. However, with the advancement of digital selling due to the progression of internet technologies, lead generation has never been easier. Gone are the days of expensive television and radio ads; now it’s all about digital… read more.

Why you Need Sales Intelligence Software

Sales intelligence software helps sales professionals to close more deals, faster. In todays multi-channel digital world a sales person’s job is far from simple. They are often lost in a sea of social media data, Google search results, and online directories, trying desperately to find the names and email addresses of appropriate prospects. Then they are left wondering where to begin when it’s time… read more.

What is Sales Intelligence?

One of the latest buzzwords in sales is “sales intelligence”, so what exactly is it?. Well Peter Coffee (VP and Head of Platform research of Salesforce) describes sales intelligence using this metaphor: “Without sales intelligence, you’re driving with dirty windows. With it? GPS with real-time traffic/weather feed”. This statement refers to if your sales team is consistently making cold calls with low returns, having… read more.

How to be a Lead Genius

A real lead genius knows that selling is a game of metrics and ratios. Basically, more leads when added to sales training = more sales. Lead generation is one of the most important activities that any business can undertake. Because without leads there are no sales. Therefore, a lead genius is, by extension, also a sales genius! But if you were to ask a… read more.

How to Make Cold Calling Easier

Cold calling – two words that sales people usually dread. You know the scenario,sales are behind target and sales prospecting is always the answer. Your sales manager calls you and the rest of the sales team in for the weekly meeting which, funnily enough, always seems to be about how do we generate more leads. Sales manager: ‘Folks, we are behind target! We need… read more.

Lead Generation Software from Connectors Marketplace

When it comes to using lead generation software in the quest for to speed up customer acquisition, we understand that every company has different needs. That is why, when it comes to sales prospecting, Connectors Marketplace offers you two options: 1) Self-Service Social Data 2) Automated Lead Generation Software Our aim is to help your sales people to be as effective as possible which… read more.

Should I Consider Automated Lead Generation for my Business?

If you are feeling the pressure to generate a greater volume of relevant sales leads and achieve more valuable, in-depth knowledge about your prospects with less time and money, don’t worry because so are most sales leaders and marketers. Luckily, new technology has been developed to combat this issue – automated lead generation software. This tool has the capacity to produce a greater number… read more.

Social Media Lead Generation Tool is Launched

Connectors Marketplace officially launches its “Automated Lead Generation Tool” and “Social Selling” solutions to help B2B sales and marketing professionals leverage social media to identify their target audience, scale up prospect engagement and fill the sales funnel. Delivered as a SaaS service, it allows sales, marketing and demand generation professionals to identify, connect and engage with prospects based on social network activity. “We can… read more.