Connectors Marketplace officially launches its “Automated Lead Generation Tool” and “Social Selling” solutions to help B2B sales and marketing professionals leverage social media to identify their target audience, scale up prospect engagement and fill the sales funnel. Delivered as a SaaS service, it allows sales, marketing and demand generation professionals to identify, connect and engage with prospects based on social network activity.
“We can help sales teams save hours of tedious research finding prospects by helping them focus on the most relevant leads for their products or services.”
Everyday across the social networks, we process huge volumes of social media activity so sales people can source prospects and influencers. The ability to generate large volumes of leads is a critical dimension of any sales and marketing strategy regardless of the company size or industry. As the B2B buyer’s journey has changed, the challenge for any business is to quickly identify and interact with prospects based on social media conversations.
The ability to capture sales leads and data across multiple networks provides businesses with a fundamental understanding of how to outsmart the competition when it comes to prospect identification. Connectors Marketplace works with sales teams, digital marketing teams and demand generation professionals, providing a solution that automates lead generation from the various social network channels.
The online tool is a social selling, lead generator and social network traffic generator that maximizes sales efforts using the power of social media networks. Also the platform allows sales people, lead generators and marketers to identify and nurture high volumes of leads. The tool delivers a vast array of insights that enables sales teams deploy social selling to drive brand awareness, increase consideration levels and capture new business.
The launch comes amid an increasing focus on social selling and social media as a lead generation channel alongside brand influencing. Whilst there are tools in the marketplace that provide reports about a company’s social media activity, this tool provides actionable insights with complete drill down ability to uncover, filter and segment sales opportunities across multiple social channels in one place.
Automated lead generation helps produce larger numbers of quality sales leads and get more buyers with lesser manual effort.
“We have built this actionable lead generation tool on the back of advanced data analytics research conducted in conjunction with a team of big data scientists. We have captured and analyzed extensive business feedback on how companies want to access social profiles. We also understand how prospects engage across multiple social networks,” states Kevin Neary, our CEO and founder. “The sales and marketing community requires a tool with the power to filter all social media clutter, tweets, posts, news, conversations and social media profiles to find new business opportunities.
About Connectors Marketplace
Connectors Marketplace is an advanced data analytic company with commercial headquarters in New York and a research and development facility in Dublin Ireland. Founded by seasoned entrepreneurs with a total staff of 15, the company is focused on helping sales and marketing teams find and engage prospects to help fill the sales funnel. Connectors Marketplace mission is to make automated lead generation easy to access and use for any business or brand. For more information and a free trial click here. Social Selling tools.