It’s a horrible feeling when a hot prospect suddenly goes cold. The emails stop and they no longer take your calls. It happens, but it’s important not to let it stop you from making the sale. There are many reasons a prospect might go cold. Some of these are things that you can’t prevent or do much about. Perhaps they got too busy…. read more.
Email should be a top priority for your marketing and sales teams. It’s s great way to nurture relationships with your customers as well as generate new leads. But in order for your emails to do this, you need to make sure they’re being opened and read rather than sent straight to the trash. Here’s a few tips to help you optimise your email… read more.
You’ve heard about how important having engaging content is to your marketing strategy, but it’s no good if it’s not useful to the people who see it. You want your content to be relevant to the person reading it, but how do you make sure you’re getting it to that person? Through dynamic content. Dynamic content is content that changes based on who… read more.
As a digital seller it’s important to know your product inside and out. But you also have to know the difference between informing your lead about your product and actually selling it. It’s risky ground to simply think that your product can sell itself, regardless of its quality, so take some time to check out these helpful business tips below to develop your business… read more.
Nowadays it’s becoming more and more common for a customer to have most of the buying process done before they’re in contact with a sales rep. They don’t want to be inundated with sales pitches, and would rather do research themselves online before they decide to buy. It’s more difficult than ever for Marketers and Sales reps to engage with buyers with information… read more.
I recently posted a blog about the importance of aligning your Sales and Marketing teams, but there is another aspect they should be cooperating on as well, and that’s account management. The sales process is moving towards account targeted sales and it’s time your team got on board. Account Based Sales are nothing new, people have been targeting specific accounts for years. But new… read more.
In this digital selling lead generation, we often find that convenience of online purchases include a tradeoff with a certain coldness that comes from a transaction through a computer screen. Today’s sales leaders understand this and have taken steps to develop a more create a friendlier environment for digital consumers, thus building closer relationships and brand loyalty that can overlap even the ease of… read more.
Social selling is one of the hottest buzzwords in marketing right now. In just a few years the concept has been taken by sales leaders and placed at the forefront of the increasingly dominant idea of digital selling. But what exactly is social selling? And how is it different from digital selling, if at all? Social selling has to be understood as a concept… read more.
Lack of website traffic is a common problem for businesses, especially smaller ones that don’t necessarily have the same marketing budget as others. Increasing this traffic is an important aspect of your digital selling strategy, and there are ways to do so without having to spend anything at all. 1. Create Great Content First and foremost, to get more people to visit your website,… read more.
All good digital sellers know that securing a sales lead is never a smooth task. You will be faced with countless techniques as potential customers can become quite indecisive as you approach the finish line. By recognising a few of the most common techniques, you will be ready for the counter when they arise and make the most out of your digital selling potential…. read more.