Are you sending spam?

All digital sellers know the importance of the sales email. It’s one of the best way to establish a relationship with your leads, allowing them to be updated on what’s going on with your business and field while also inviting them into interaction with your brand. But for any of this to have an effect your lead has to actually read it, and that’s… read more.

What not to do when engaging your leads

One of the earliest of accomplishments for digital sellers is gaining leads. They have crafted content and defined their brand to the point where they have built an audience to harvest sales. The next step is making sure that hard work isn’t wasted. It’s one thing to gain leads and quite another to engage and build a fruitful relationship with them. Below are some… read more.

How to find the leads that will turn into sales

As a digital seller you will find that most of the hours you spend will be devoted to nurturing and developing leads. By gaining their trust as a valuable resource for information, your hope is to build a base of leads that will turn to you and your business when it comes time to buy. But while that seems easy, it is never simple… read more.

Five Ways to Prospect Effectively

Prospecting is an important part of outbound marketing for social selling, so it is important that the best people are carrying it out. While many businesses and B2B inside sales teams choose to group sales and prospecting into one role (i.e. the general salesperson), it is actually more beneficial for both your customer and your business to break up prospecting and sales into separate… read more.

Sales Prospecting Using LinkedIn

When it comes to sales prospecting, the use of the social selling channel to acquire customers is now a major activity. Sales people are using LinkedIn, Twitter and other social networks for lead generation activity and to engage buyers. When it comes to sales prospecting, the new buzzword is “Smarketing” meaning sales and marketing departments working together to ensure they maximize sales funnel growth,… read more.

How to Make Cold Calling Easier

Cold calling – two words that sales people usually dread. You know the scenario,sales are behind target and sales prospecting is always the answer. Your sales manager calls you and the rest of the sales team in for the weekly meeting which, funnily enough, always seems to be about how do we generate more leads. Sales manager: ‘Folks, we are behind target! We need… read more.

Lead Generation Software from Connectors Marketplace

When it comes to using lead generation software in the quest for to speed up customer acquisition, we understand that every company has different needs. That is why, when it comes to sales prospecting, Connectors Marketplace offers you two options: 1) Self-Service Social Data 2) Automated Lead Generation Software Our aim is to help your sales people to be as effective as possible which… read more.

Should I Consider Automated Lead Generation for my Business?

If you are feeling the pressure to generate a greater volume of relevant sales leads and achieve more valuable, in-depth knowledge about your prospects with less time and money, don’t worry because so are most sales leaders and marketers. Luckily, new technology has been developed to combat this issue – automated lead generation software. This tool has the capacity to produce a greater number… read more.

Social Selling in the Digital World

You may have heard the phrase ‘social selling’ being thrown around when discussions about the future of new business and sales methods arise. It is common to hear social selling described as the secret formula to business growth in the current digital world. And statistics are proving it so. According to nearly 64% of people using social media to sell experienced a significant growth… read more.

Social Media Drives Inbound Marketing Effectiveness

“What marketing strategy should I use?” you may ask yourself. In a context where the question of whether Outbound marketing or Inbound marketing is more effective. Outbound marketing (which consisted of traditional advertising and push techniques) is slowly declining or not really considered in today’s fast paced marketing environment. Business and marketing leaders can’t lose time not taking advantage of what makes buyers and… read more.