Social media is one of the most important tools in your marketing belt. It’s a great way to connect with your current customers as well as generate new ones through sharing content and information about your products and industry. 52% of online adults have at least two social media sites, and 90% of 18-29 year olds use social media. It’s difficult not to… read more.
Nowadays it’s becoming more and more common for a customer to have most of the buying process done before they’re in contact with a sales rep. They don’t want to be inundated with sales pitches, and would rather do research themselves online before they decide to buy. It’s more difficult than ever for Marketers and Sales reps to engage with buyers with information… read more.
For digital sellers, LinkedIn has become a valuable resource for gaining ad fostering sales leads. It provides a perfect opportunity to showcase your background and knowledge of your field and with its professional background allows for you to build relationships with colleagues who share your ambition. For those utilising LinkedIn correctly, it can be vastly rewarding and an easy way to build a base… read more.
The constant flow of tragedies in 2016 has come with the usual efforts of brands attempting to insert themselves into the discussion. It’s almost become expected of people to give some input on victims of terrible events and fallen icons of the past through their social media, and businesses focused on social selling are no strangers to taking part. However, there is a very… read more.
Having strong online relationships is key to gaining and keeping customers. It’s about developing and nurturing trust between your business and your customer. A more personal approach is always going to garner more loyalty than merely pushing sales pitches. Here are some tips on how to build these kinds of online relationships to… read more.
90% of top sales professionals use social selling to boost their sales. Social selling is the new marketing campaign that utilises online relationships to bring in new clients and constantly grow profit. Social selling is like picking low-hanging fruit because customers on social media are already 57% progressed on their sales journey. Let’s take a look at some of the success seen by some… read more.
B2B businesses want to find the right buyer in the quickest time and with the largest profit possible. Good news; now we can target our buyers in a highly specialised way thanks to digital selling. Digital selling is made up of social selling and other components of the digital marketing mix. The seller can monitor the buyers’ content of interest and their social network… read more.
Sales automation was a great game changer for sales teams, now is the era of sales acceleration. When sales teams combine the knowledge of sales professionals with the best technology, sales can be accelerated at an alarming rate. This is great news for sales teams as their strategy to contact leads is more informed and systematic. The result is a higher profit and a… read more.
72% of B2B buyers use social media to research their purchase decision. So it’s safe to say that being active on social media is imperative to achieving success in B2B social selling and e-commerce. But how can you actually achieve this success? Everything starts with your social media profiles as they are what potential customers initially see. If you don’t dedicate the time to… read more.
Social selling is an art that sales teams need to be trained in to maximise revenue. It was worthwhile for IBM, who saw a 400% increase in sales since implementing their social selling program. In fact, 90% of the most successful sales pros close their deals because of social selling. To convert prospects to leads and change leads to closures, B2B companies need… read more.