Dynamic Content: Personalise Your Marketing Strategy

  You’ve heard about how important having engaging content is to your marketing strategy, but it’s no good if it’s not useful to the people who see it. You want your content to be relevant to the person reading it, but how do you make sure you’re getting it to that person? Through dynamic content. Dynamic content is content that changes based on who… read more.

Reaching the Right Prospects with a Buyer Persona

If you’re not sure who you are selling to, then why are you selling to them? In order to really engage potential buyers for meaningful sales conversations, your sales team must first clearly establish a buyer persona. You might have an idea of the overall market to which you’re targeting, but there’s an important saying from Business Network International that really applies in this… read more.

What is Sales Intelligence?

One of the latest buzzwords in sales is “sales intelligence”, so what exactly is it?. Well Peter Coffee (VP and Head of Platform research of Salesforce) describes sales intelligence using this metaphor: “Without sales intelligence, you’re driving with dirty windows. With it? GPS with real-time traffic/weather feed”. This statement refers to if your sales team is consistently making cold calls with low returns, having… read more.

Social Media Drives Inbound Marketing Effectiveness

“What marketing strategy should I use?” you may ask yourself. In a context where the question of whether Outbound marketing or Inbound marketing is more effective. Outbound marketing (which consisted of traditional advertising and push techniques) is slowly declining or not really considered in today’s fast paced marketing environment. Business and marketing leaders can’t lose time not taking advantage of what makes buyers and… read more.

Using Social Data to Leverage Generation C

One of the ways to grow your brand on social media is to use the huge amount of social data to target a new demographic. So, what about Generation C? Contrary to popular belief, Generation C is not some demographics in alphabetic order such as Y (people born 1980 to late 1990s) and Z (people born early 2000s and on), but it is composed… read more.