3 Sure-Fire Steps to Delivering a Value Message that Stands Out

  The way we sell is changing. Digital selling is taking over as the best way to communicate with, and sell to, your customers. Gone are the days of pitching your product over a cold call, it’s about developing and nurturing relationships with your customers now. Digital sales is more customer-centric than sales has ever been before. Now more than ever it’s important to… read more.

Not Using CRM? Here’s 4 Reasons Why That’s Bad For Business

  You’ve heard a lot about CRM systems and how useful they are, but you haven’t gotten around to implementing one for your own company. You already have enough to train your staff on and you don’t need any more. Well, you might be wrong. 75% of sales managers say that using a CRM system helps to increase their sales. As well as that,… read more.

Sales Enablement: How and Why You Should be Using It

  What if I told you there was one thing you could do that would increase your productivity, efficiency, revenue and so much more? Would you be willing to try it? Well sales enablement is that very thing, and if you haven’t already got a sales enablement strategy in place then you’re already behind your best-in-class competitors. Sales enablement is still a fairly new… read more.

How To Identify A Prospect’s Pain Points

  To sell your product you need to know that your prospect needs it. If there is no need then your prospect has no reason to even listen to your sales pitch, never mind actually buy the product. So an important part of your sales strategy should be to find out your prospect’s pain points. A pain point is a customer’s need. It’s a… read more.

What digital sellers need to know about business

As a digital seller it’s important to know your product inside and out. But you also have to know the difference between informing your lead about your product and actually selling it. It’s risky ground to simply think that your product can sell itself, regardless of its quality, so take some time to check out these helpful business tips below to develop your business… read more.

Building An Effective Sales Development Team

Sales Development is not new, but with more technology available to make the process easier, it’s becoming a go-to for a lot of B2B companies. It’s an important system to develop as it helps to make your whole sales process, quicker, more efficient, and most importantly, more profitable. Sales development is focused at the beginning of the sales cycle (or the top of the… read more.

How to define yourself as a Digital Seller

Digital Sellers know what it takes to secure a sale. They present the problem to their lead and then emphasise that their product is important enough to fix their problem. It’s obviously more complicated than that, but from this general template sellers face a more daunting task in securing sales- each other. The competition between sellers is the toughest part of digital selling and… read more.

7 Steps to Implementing an Effective Lead Scoring System

One of the most time consuming things your Sales and Marketing teams have to do is search through all of the leads that come their way and figure out which ones are most likely to buy, which need a bit more nurturing, and which are time wasters. But there is a way to make this whole process easier and it’s by implementing a Lead… read more.

Sender Score: The metric that keeps 72% of emails out of your inbox

  While email has become the standard of communication, people leave the majority of messages they have received unread, oftentimes without even reading the subject. Due to the filtering services provided by most email clients, long gone are the days of digging through dodgy spam messages for important messages, with specific folders now designating what is important and what is promotional material, social media,… read more.