What not to do when engaging your leads

One of the earliest of accomplishments for digital sellers is gaining leads. They have crafted content and defined their brand to the point where they have built an audience to harvest sales. The next step is making sure that hard work isn’t wasted. It’s one thing to gain leads and quite another to engage and build a fruitful relationship with them. Below are some… read more.

How to Increase your Conversion Rate in Digital Sales

Converting leads is the most important part of digital sales. While from the outside converting seems like an arbitrary response to a customer’s needs. In actuality by following a few simple tips, you can take control of the process and increase your sales. Tip #1: Put an emphasis on customer service This is an aspect that should be applied to any sales process regardless… read more.

How to Find and Develop Leads in the Digital Selling Marketplace

  In today’s crowded digital marketplace, sales leaders constantly seek any advantage in the race for leads. However, the in the process of buyer engagement you have to decide what exactly your leads are. They will be good or bad, hot or cold. Not all good leads are hot, but all bad leads are cold. Read ahead for an in-depth explanation of what defines… read more.

4 Steps to Turning Your Leads into Qualified Prospects

So you’ve got your lead generation sorted and are swimming in possible prospects who have shown interest. But how do you decide which leads are worth following and which aren’t? Qualifying a prospect to see their customer potential can be tricky but if you do it right you can make sure you’re focusing your time on the leads that are more likely to convert… read more.

Smarketing: Aligning Sales and Marketing to Increase Revenue

There can be a lot of friction between Sales and Marketing teams. Both see their roles as working towards something completely different. Marketing looks more at the long term goals, establishing a brand and nurturing leads. While Sales is looking for more immediate results. They want to make a sale today. But both teams are ultimately looking to achieve the same thing: to generate… read more.

Digital Selling vs. Social Selling

B2B businesses want to find the right buyer in the quickest time and with the largest profit possible. Good news; now we can target our buyers in a highly specialised way thanks to digital selling. Digital selling is made up of social selling and other components of the digital marketing mix.  The seller can monitor the buyers’ content of interest and their social network… read more.

Five Ways to Prospect Effectively

Prospecting is an important part of outbound marketing for social selling, so it is important that the best people are carrying it out. While many businesses and B2B inside sales teams choose to group sales and prospecting into one role (i.e. the general salesperson), it is actually more beneficial for both your customer and your business to break up prospecting and sales into separate… read more.

How to Find the High Quality Leads

Sales teams need to catch leads which can be converted in the quickest time with the least amount of effort. Prospects which are highly profitable, and likely to convert what sales reps call high-quality leads. So how can you reduce the amount of calls and maximize the profit with your leads? How can you sieve through the open leads to find the best? With… read more.

New Tips for SaaS Lead Generation

New Tips for SaaS Lead Generation For inside sales teams, SaaS lead generation is an important part of converting prospects into leads. But what exactly is SaaS? And what is lead generation? SaaS (Software as a Service) allows customers to access applications via the internet without having to install software. Lead generation is a way for companies and businesses to convert prospects into leads… read more.

Why you Need Sales Intelligence Software

Sales intelligence software helps sales professionals to close more deals, faster. In todays multi-channel digital world a sales person’s job is far from simple. They are often lost in a sea of social media data, Google search results, and online directories, trying desperately to find the names and email addresses of appropriate prospects. Then they are left wondering where to begin when it’s time… read more.