Stop Making These 6 Mistakes in Your Business Blog

  Blogging is all the rage right now and if your business hasn’t joined in yet, then it’s time to start. A blog is a great way to up your content marketing strategy, get your content to your customers and to gain new leads. But a lot of beginner bloggers make the same mistakes that mean their posts aren’t working as well they should…. read more.

7 Steps to Implementing an Effective Lead Scoring System

One of the most time consuming things your Sales and Marketing teams have to do is search through all of the leads that come their way and figure out which ones are most likely to buy, which need a bit more nurturing, and which are time wasters. But there is a way to make this whole process easier and it’s by implementing a Lead… read more.

What not to do when engaging your leads

One of the earliest of accomplishments for digital sellers is gaining leads. They have crafted content and defined their brand to the point where they have built an audience to harvest sales. The next step is making sure that hard work isn’t wasted. It’s one thing to gain leads and quite another to engage and build a fruitful relationship with them. Below are some… read more.

Engagement: How to Make the most of your Content

The best digital sellers know that producing quality content is important to generate leads, but it’s just as important to make sure that your content stands out. Your competition possesses just as much talent as you do, never be so arrogant as to think that writing up a good article is enough. When leads browse online, they are flooded with so much content that… read more.

How to Increase your Conversion Rate in Digital Sales

Converting leads is the most important part of digital sales. While from the outside converting seems like an arbitrary response to a customer’s needs. In actuality by following a few simple tips, you can take control of the process and increase your sales. Tip #1: Put an emphasis on customer service This is an aspect that should be applied to any sales process regardless… read more.

4 Tips to Increase B2B Lead Generation Through Digital Marketing

Lead generation is one of the most important aspects of the sales process. You need leads to turn into customers, so without them you have nothing. There are many different strategies to generating leads, but the use of digital channels has become one of the easiest ways of doing so, and B2B marketers are starting to realise it’s potential. Lead generation is all about… read more.

16 Ways to Acquire More Qualified Prospects

Don’t waste time: If a prospect isn’t interested in your product or service, then don’t waste your time trying to qualify them. If they clearly aren’t a good fit for your business, just focus on qualified prospects to add the most value when it comes to closing. Make sure your prospects align with your ideal customer profile: Who is most likely to buy your… read more.

Lead Generation Tips for Start-Ups

There’s no time like the present, especially for B2B and B2C start-up companies. When it comes to lead generation, many start-ups struggle due to lack of resources and experience. However, with the advancement of digital selling due to the progression of internet technologies, lead generation has never been easier. Gone are the days of expensive television and radio ads; now it’s all about digital… read more.

New Tips for SaaS Lead Generation

New Tips for SaaS Lead Generation For inside sales teams, SaaS lead generation is an important part of converting prospects into leads. But what exactly is SaaS? And what is lead generation? SaaS (Software as a Service) allows customers to access applications via the internet without having to install software. Lead generation is a way for companies and businesses to convert prospects into leads… read more.

A Simple Guide To Online Lead Generation

Let me give you a simple guide to online lead generation since, with more competition and tighter budgets, the marketplace right now demands that sales and marketing teams take advantage of as many lead generation avenues as possible and make the most out of every lead that comes their way. So it’s important to run through some of the most simple and effective methods… read more.