So you’ve got a good marketing strategy going and your website is getting a lot of traffic, but you’re not managing to convert any of that traffic into leads. Your problem might be that you’re not utilising your landing pages properly. A landing page is a crucial element of your lead generation and much more likely to lead to conversions than other pages… read more.
So you’ve got your lead generation sorted and are swimming in possible prospects who have shown interest. But how do you decide which leads are worth following and which aren’t? Qualifying a prospect to see their customer potential can be tricky but if you do it right you can make sure you’re focusing your time on the leads that are more likely to convert… read more.
Lead generation is one of the most important aspects of the sales process. You need leads to turn into customers, so without them you have nothing. There are many different strategies to generating leads, but the use of digital channels has become one of the easiest ways of doing so, and B2B marketers are starting to realise it’s potential. Lead generation is all about… read more.
New Tips for SaaS Lead Generation For inside sales teams, SaaS lead generation is an important part of converting prospects into leads. But what exactly is SaaS? And what is lead generation? SaaS (Software as a Service) allows customers to access applications via the internet without having to install software. Lead generation is a way for companies and businesses to convert prospects into leads… read more.
Sales intelligence software helps sales professionals to close more deals, faster. In todays multi-channel digital world a sales person’s job is far from simple. They are often lost in a sea of social media data, Google search results, and online directories, trying desperately to find the names and email addresses of appropriate prospects. Then they are left wondering where to begin when it’s time… read more.