So you’ve got a good marketing strategy going and your website is getting a lot of traffic, but you’re not managing to convert any of that traffic into leads. Your problem might be that you’re not utilising your landing pages properly. A landing page is a crucial element of your lead generation and much more likely to lead to conversions than other pages… read more.
In recent years social selling has been the focus of most company’s sales and marketing strategies. Focusing on building relationships with potential customers through social media platforms was seen as the way to generate the most, and best quality, leads. But a new way of selling is coming to the forefront: digital selling. It incorporates social selling but adds to it. It’s not… read more.
There’s no time like the present, especially for B2B and B2C start-up companies. When it comes to lead generation, many start-ups struggle due to lack of resources and experience. However, with the advancement of digital selling due to the progression of internet technologies, lead generation has never been easier. Gone are the days of expensive television and radio ads; now it’s all about digital… read more.