3 Reasons Why Digital Analytics Will Boost Your Lead Generation

  In recent years social selling has been the focus of most company’s sales and marketing strategies. Focusing on building relationships with potential customers through social media platforms was seen as the way to generate the most, and best quality, leads. But a new way of selling is coming to the forefront: digital selling. It incorporates social selling but adds to it. It’s not… read more.

Why Data Science is Important for Digital Selling

You know what data is and you know what science is, so you should know what data science is… right? Well, in simple terms, data science involves extracting information from structured or unstructured data in various forms and making sense of that data. Due to the growth and expansion of the internet, the amount of data being generated is increasing and at a very… read more.