Digital Sellers know what it takes to secure a sale. They present the problem to their lead and then emphasise that their product is important enough to fix their problem. It’s obviously more complicated than that, but from this general template sellers face a more daunting task in securing sales- each other. The competition between sellers is the toughest part of digital selling and… read more.
One of the earliest of accomplishments for digital sellers is gaining leads. They have crafted content and defined their brand to the point where they have built an audience to harvest sales. The next step is making sure that hard work isn’t wasted. It’s one thing to gain leads and quite another to engage and build a fruitful relationship with them. Below are some… read more.
Don’t waste time: If a prospect isn’t interested in your product or service, then don’t waste your time trying to qualify them. If they clearly aren’t a good fit for your business, just focus on qualified prospects to add the most value when it comes to closing. Make sure your prospects align with your ideal customer profile: Who is most likely to buy your… read more.
Connectors Marketplace offers sales teams a Digital Selling tool to make lead generation and lead nurturing easier and more effective. And since Social Media Today reported that 79% of marketing leads never convert into sales due to a lack of lead nurturing, it might be worthwhile to consider tools or software that facilitate sales people to maximize their lead nurturing efforts. Here’s how it… read more.
The buyer journey is ever-changing due to the dominance of social media in the social selling and digital marketing spheres. 57%-74% of the buying journey is done online, and because there is such a vast amount of information accessible via the Internet, there has been an evident shift in power from the seller to the buyer. This change in the buyer journey involves consumers… read more.
Prospecting is an important part of outbound marketing for social selling, so it is important that the best people are carrying it out. While many businesses and B2B inside sales teams choose to group sales and prospecting into one role (i.e. the general salesperson), it is actually more beneficial for both your customer and your business to break up prospecting and sales into separate… read more.