As a digital seller it’s important to know your product inside and out. But you also have to know the difference between informing your lead about your product and actually selling it. It’s risky ground to simply think that your product can sell itself, regardless of its quality, so take some time to check out these helpful business tips below to develop your business… read more.
In recent years social selling has been the focus of most company’s sales and marketing strategies. Focusing on building relationships with potential customers through social media platforms was seen as the way to generate the most, and best quality, leads. But a new way of selling is coming to the forefront: digital selling. It incorporates social selling but adds to it. It’s not… read more.
Sales Development is not new, but with more technology available to make the process easier, it’s becoming a go-to for a lot of B2B companies. It’s an important system to develop as it helps to make your whole sales process, quicker, more efficient, and most importantly, more profitable. Sales development is focused at the beginning of the sales cycle (or the top of the… read more.
Nowadays it’s becoming more and more common for a customer to have most of the buying process done before they’re in contact with a sales rep. They don’t want to be inundated with sales pitches, and would rather do research themselves online before they decide to buy. It’s more difficult than ever for Marketers and Sales reps to engage with buyers with information… read more.
Digital Sellers know what it takes to secure a sale. They present the problem to their lead and then emphasise that their product is important enough to fix their problem. It’s obviously more complicated than that, but from this general template sellers face a more daunting task in securing sales- each other. The competition between sellers is the toughest part of digital selling and… read more.
One of the most time consuming things your Sales and Marketing teams have to do is search through all of the leads that come their way and figure out which ones are most likely to buy, which need a bit more nurturing, and which are time wasters. But there is a way to make this whole process easier and it’s by implementing a Lead… read more.
One of the earliest of accomplishments for digital sellers is gaining leads. They have crafted content and defined their brand to the point where they have built an audience to harvest sales. The next step is making sure that hard work isn’t wasted. It’s one thing to gain leads and quite another to engage and build a fruitful relationship with them. Below are some… read more.
While email has become the standard of communication, people leave the majority of messages they have received unread, oftentimes without even reading the subject. Due to the filtering services provided by most email clients, long gone are the days of digging through dodgy spam messages for important messages, with specific folders now designating what is important and what is promotional material, social media,… read more.
As a digital seller you will find that most of the hours you spend will be devoted to nurturing and developing leads. By gaining their trust as a valuable resource for information, your hope is to build a base of leads that will turn to you and your business when it comes time to buy. But while that seems easy, it is never simple… read more.
I recently posted a blog about the importance of aligning your Sales and Marketing teams, but there is another aspect they should be cooperating on as well, and that’s account management. The sales process is moving towards account targeted sales and it’s time your team got on board. Account Based Sales are nothing new, people have been targeting specific accounts for years. But new… read more.