Converting leads is the most important part of digital sales. While from the outside converting seems like an arbitrary response to a customer’s needs. In actuality by following a few simple tips, you can take control of the process and increase your sales. Tip #1: Put an emphasis on customer service This is an aspect that should be applied to any sales process regardless… read more.
In today’s crowded digital marketplace, sales leaders constantly seek any advantage in the race for leads. However, the in the process of buyer engagement you have to decide what exactly your leads are. They will be good or bad, hot or cold. Not all good leads are hot, but all bad leads are cold. Read ahead for an in-depth explanation of what defines… read more.
Lack of website traffic is a common problem for businesses, especially smaller ones that don’t necessarily have the same marketing budget as others. Increasing this traffic is an important aspect of your digital selling strategy, and there are ways to do so without having to spend anything at all. 1. Create Great Content First and foremost, to get more people to visit your website,… read more.
For digital sellers, LinkedIn has become a valuable resource for gaining ad fostering sales leads. It provides a perfect opportunity to showcase your background and knowledge of your field and with its professional background allows for you to build relationships with colleagues who share your ambition. For those utilising LinkedIn correctly, it can be vastly rewarding and an easy way to build a base… read more.
So you’ve got your lead generation sorted and are swimming in possible prospects who have shown interest. But how do you decide which leads are worth following and which aren’t? Qualifying a prospect to see their customer potential can be tricky but if you do it right you can make sure you’re focusing your time on the leads that are more likely to convert… read more.
All good digital sellers know that securing a sales lead is never a smooth task. You will be faced with countless techniques as potential customers can become quite indecisive as you approach the finish line. By recognising a few of the most common techniques, you will be ready for the counter when they arise and make the most out of your digital selling potential…. read more.
There can be a lot of friction between Sales and Marketing teams. Both see their roles as working towards something completely different. Marketing looks more at the long term goals, establishing a brand and nurturing leads. While Sales is looking for more immediate results. They want to make a sale today. But both teams are ultimately looking to achieve the same thing: to generate… read more.
From the outside looking in, becoming a top digital seller seems like a fairly simple task. Utilise a digital presence, build relationships through social media and eventually become a business where sales leads will come to you due to your reputation online. You see the best digital sellers and it seems effortless how everything they post receives traction, they seem to be the subject… read more.
Lead generation is one of the most important aspects of the sales process. You need leads to turn into customers, so without them you have nothing. There are many different strategies to generating leads, but the use of digital channels has become one of the easiest ways of doing so, and B2B marketers are starting to realise it’s potential. Lead generation is all about… read more.
It seems that digital selling is evolving away from the old tried and true format of the banner ad. Most of the time they are scrolled past indifferently and that’s only if the person isn’t using an ad blocker to completely remove them. Native Advertising and sponsored content is becoming the latest focus on digital marketers, with these postings receiving more traction and achieving… read more.