Stop Making These 6 Mistakes in Your Business Blog

  Blogging is all the rage right now and if your business hasn’t joined in yet, then it’s time to start. A blog is a great way to up your content marketing strategy, get your content to your customers and to gain new leads. But a lot of beginner bloggers make the same mistakes that mean their posts aren’t working as well they should…. read more.

Kevin Neary, CEO, Connectors Marketplace speaks at WDC event: “So Much Data. So Little Time”

Creative  Momentum Project Six organisations from five regions have come together to support the development of the creative sector across Europe’s Northern Edge through a creative momentum project. It is a 3-year (2015-2018), €2m transnational project co-funded by the EU’s Northern Periphery & Arctic (NPA) Programme. It supports start-ups, micro-enterprises, SMEs, self-employed, social enterprises and recent graduates working, or wanting to work, in the… read more.

5 Tips to Help You Up Your Social Media Game

  Social media is one of the most important tools in your marketing belt. It’s a great way to connect with your current customers as well as generate new ones through sharing content and information about your products and industry. 52% of online adults have at least two social media sites, and 90% of 18-29 year olds use social media. It’s difficult not to… read more.

3 Sure-Fire Steps to Delivering a Value Message that Stands Out

  The way we sell is changing. Digital selling is taking over as the best way to communicate with, and sell to, your customers. Gone are the days of pitching your product over a cold call, it’s about developing and nurturing relationships with your customers now. Digital sales is more customer-centric than sales has ever been before. Now more than ever it’s important to… read more.

Not Using CRM? Here’s 4 Reasons Why That’s Bad For Business

  You’ve heard a lot about CRM systems and how useful they are, but you haven’t gotten around to implementing one for your own company. You already have enough to train your staff on and you don’t need any more. Well, you might be wrong. 75% of sales managers say that using a CRM system helps to increase their sales. As well as that,… read more.

Sales Enablement: How and Why You Should be Using It

  What if I told you there was one thing you could do that would increase your productivity, efficiency, revenue and so much more? Would you be willing to try it? Well sales enablement is that very thing, and if you haven’t already got a sales enablement strategy in place then you’re already behind your best-in-class competitors. Sales enablement is still a fairly new… read more.

Are you sending spam?

All digital sellers know the importance of the sales email. It’s one of the best way to establish a relationship with your leads, allowing them to be updated on what’s going on with your business and field while also inviting them into interaction with your brand. But for any of this to have an effect your lead has to actually read it, and that’s… read more.

Get Your Landing Pages To Convert

  So you’ve got a good marketing strategy going and your website is getting a lot of traffic, but you’re not managing to convert any of that traffic into leads. Your problem might be that you’re not utilising your landing pages properly. A landing page is a crucial element of your lead generation and much more likely to lead to conversions than other pages… read more.

4 Foolproof Ways to Optimise Your Email Strategy

Email should be a top priority for your marketing and sales teams. It’s s great way to nurture relationships with your customers as well as generate new leads. But in order for your emails to do this, you need to make sure they’re being opened and read rather than sent straight to the trash. Here’s a few tips to help you optimise your email… read more.