Why Data Science is Important for Digital Selling

You know what data is and you know what science is, so you should know what data science is… right? Well, in simple terms, data science involves extracting information from structured or unstructured data in various forms and making sense of that data. Due to the growth and expansion of the internet, the amount of data being generated is increasing and at a very… read more.

Connectors Marketplace nominated for the Data Science Awards

Connectors Marketplace has been nominated for the Data Science Awards. “The awards aim to recognize and honor innovation and innovators in the expanding area of Data Science. The Dat Sci Awards 2016 are set to ignite the Data Science Community, by bringing industry peers together for a memorable event that will pave the way for breaking the mould of a traditional awards ceremony! It… read more.

Tips for Digital Sales Messaging

Sales Messaging is all about the potential customer asking the buyer: “why do I need your product or service and why do I need you to sell it to me?”. By answering these important questions, you’re on your way to creating a great sales message. But what about digital sales messaging? Digital selling is fast becoming the dominant way to sell, for both B2B… read more.

The Importance of Customer Engagement for Digital Selling

Engaging with customers is extremely important for customer retention and lead generation, particularly when it comes to digital selling. Establishing loyalty among prospects and leads enables you to convert them to customers. In order to do this, you need successful customer engagement. According to the CMO Council, 70% of customers’ buying experiences are based on how they feel they are being treated. This means… read more.

Alignment for Marketing and Sales Enablement: What You Need to Know

We all know what marketing is, how it works, and what its advantages are, but what is sales enablement and how can it be aligned with marketing? While the term itself is rather vague and can be difficult to define, in simple terms it refers to the systems, tools, and strategies that are established to improve the overall execution of sales tasks. We all… read more.

Lead Generation Tips for Start-Ups

There’s no time like the present, especially for B2B and B2C start-up companies. When it comes to lead generation, many start-ups struggle due to lack of resources and experience. However, with the advancement of digital selling due to the progression of internet technologies, lead generation has never been easier. Gone are the days of expensive television and radio ads; now it’s all about digital… read more.

The Dawn of Social Selling

90% of top sales professionals use social selling to boost their sales. Social selling is the new marketing campaign that utilises online relationships to bring in new clients and constantly grow profit. Social selling is like picking low-hanging fruit because customers on social media are already 57% progressed on their sales journey. Let’s take a look at some of the success seen by some… read more.

How CRM Can Help Your Business Drive Sales

It’s estimated that when CRM is implemented, for every $1.00 spent, a business’ average return on investment (ROI) is $5.60. But what exactly is CRM and how can it help your business to drive sales? CRM stands for Customer Relationship Management and it involves the supervision and analysis of customer interactions with a business in order to improve the relationship between company and customer… read more.

Five Advantages of Digital Advertising

It drives sales It’s no secret that the internet is dominating sales and marketing, so it makes sense that online advertising should be the way forward for businesses. Digital advertising includes display ads (including banner ads), mobile ads, and video ads, all of which help increase the ROI of a business. The number one plus when it comes to advertising online is its success in… read more.

How to Create a Marketing Strategy for B2B Digital Selling

Digital selling is fast evolving due to the expansion of the internet and online marketing is now an integral component of sales. Even though 95% of B2B marketers have social media accounts, only half are regularly active. This means that 50% of B2B marketers with social media accounts have no online presence, resulting in losses of great prospecting and social selling opportunities. But how… read more.